Future Trends 2021: Purpose & Co-creation

Be-novative Quarterly event Future Trends 2021: Purpose & Co-creation

✨ We at Be-novative together with the speakers at Future Trends 2021: Purpose & Co-creation event, collected 25+5 best practices and tips on how to start the journey of co-creation processes and workshops online involving employees, clients, suppliers and partners in product development. We will outline all important aspects you want to take into account from background, to timeline, motivating participants and how it alligns with the strategy. These tips are from more than 1500 remote collaboration and co-creation workshops we have facilitated virtually. These were ideation sessions for large enterprise employees, virtual Design Sprints including startups and mentors. We have experience with co-creation sessions for sustainability and social impact topics, involving a large, distributed community of people from more than 45 countries thinking together on how to create more inclusive societies.

Purpose & Co-creation projects start with Problem & Opportunity Mapping in Be-novative

🎯 “Nearly two-thirds of US-based employees surveyed by McKinsey & Co said that COVID-19 has caused them to reflect on their purpose in life. And nearly half said that they are reconsidering the kind of work they do because of the pandemic. Millennials were three times more likely than others to say that they were reevaluating work.

Such findings have implications for your company’s talent-management strategy and its bottom line. People who live their purpose at work are more productive than people who don’t. They are also healthier, more resilient, and more likely to stay at the company. Moreover, when employees feel that their purpose is aligned with the organization’s purpose, the benefits expand to include stronger employee engagement, heightened loyalty, and a greater willingness to recommend the company to others.”

According to Deloitte: “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.”

📈 In the next five years, the world will see more projects than ever according to Antonio Nieto-Rodriguez, Co-founder of the Strategy Implementation Institute. The reconstruction of the economy, healthcare, social care, and society at large after the devastating global pandemic crisis, will be unprecedented in human history. According to McKinsey, Governments’ have announced $10 trillion in reconstruction funds just in the first two months of the crisis, which is three times more than the response to the 2008–09 financial crisis. These are millions of projects, which will need millions of project managers.

Problem & Opportunity Mapping of 3 Use Cases

Working on a Problem & Opportunity Map to visualize the outcomes of the Be-novative webinar

How to co-create in a purpose-driven way? Lessons learned for 2021

🎗 “The 2020 Global Trends in Reputation study from the Reputation Institute stood out. The study, released in conjunction with Davos, concluded that delivering on corporate purpose is “the most important thing businesses can do to raise their stature with consumers, particularly if relayed in an emotional way that transcends the products and services they sell.”

🍲💡 “We came up with 2 market-ready new products from the ideas in 6 weeks on highly nutritional products for economically underdeveloped areas, which moved all of us as they are closely related to our company purpose creating good in the world. The best part is that especially in these difficult times, we, personally could contribute to giving good for those who need it. It inspired many colleguese in our company starting similar projects in other regions.” said Pablo Mendivelzua, Head Marketing at Givudan South Cone.

🚀 “Joining the customers in the journey from idea to market launch is the way to grow our businesses and obtain successful innovation experiences. We become much faster, differentiating ourselves with superior customer experience.” Pablo Mendivelzua.

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