How to sell and package Design Thinking better to our clients?

First things first, how do we gather knowledge and best practices?

🌎 The Hub members, consultants in people experience, organisation design and development, Design Thinking, innovation consultants, and management consultants from around the globe are committed to learning from each other and with each other about the future of facilitating workshops and improving consultation impact and scalability in a remote world, so we focus on finding what works, we are non-judgmental, curious and tentative, rather than absolute in our sharing.

Through Collaborative learning: Each participant at our online meeting introduced the topic or case that occupies their mind and thoughts and chosen the method that would fit it best:

  • Deconstructing success: a new use case or step with clients or achievement in the organisation, that went really well

✔️ All participants brought something and we voted with which story to work with, based on the most learning potential for ourselves. This time we voted for Wisdom Collecting about:

‘How to sell Design Thinking better to our clients?

We have followed the steps of the Reflective Solution Focused Practice and at the end it was not just our protagonist, who came up with this question, but all of us geared up with new ideas, tools, thoughts and inspiration. Elvira Kalmar, our Be-novative Partner Hub Program Facilitator of the Spark Creativity online sessions facilitated the session. Here is a collection of our best practices:

  • SHARE THE GOAL — it is much easier to make people understand what they can gain with a method or tool if we start with the end-result first and reverse-engineer together with the client how to get there. What it means is, we don’t sell Design Thinking programs. We look for people interested in a program that ‘excels customer experience’, ‘validates new product ideas’, creates an ‘aligned strategy and action plan’ for a company, want to ‘transform or design a culture for creativity and collaboration’, ‘discover new business opportunities’, ‘encourage people to be proactive’, ‘co-create around the company purpose’ or to ‘solve complex problems together’. A one-slide summary of these use-cases we find useful because it gets us to the same page quickly.

What we gained in the experience?

For some it was the topic itself that offered new insights into their practices in relationship and partnership building with their clients, for adapting new tips and methods and for others it was the Reflective Practice as a methodology that gave a lot.

✨ The Be-novative Partner Ecosystem is a Hub of people and resources whose main goal is envisioning, accelerating and scaling the success rate of both organizational and product-development, creating impactful projects and meaningful solutions locally or globally. We share knowledge, inspire people and actively co-create new methods. We contribute to a better, more creative Earth.

We are gathering again on the 4th of March- let us know if you would like to join this Learning Community.

Be-novative is a Design Thinking and Innovation platform that helps organizations build breakthroughs collaboratively. @benovative